14 Aug 2017 First Truck of the Year Dealers Talks Held at Isuzu Alabang
With the aim to further communicate Car Awards Group, Inc.’s (CAGI) advocacy of focusing on real-world testing to determine the best vehicles in the market, the 13-year organization of motoring journalists staged the first Truck of the Year Dealer Talks at Isuzu Alabang in Muntinlupa City. CAGI continued the momentum for the 2016 Truck of the Year winner Isuzu D-MAX 4×2 3.0LS AT. “The Isuzu D-MAX has been a solid contender for the TOTY-P for many. But with the advent of the new 3.0 diesel engine with variable geometry turbocharging, it finally has a leg up on the competition,” said CAGI Technical Director Niky Tamayo during the discussions. Where most awards are based on a popularity vote or a review of technical aspects or on-paper specifications, TOTY-P judging features a comprehensive scoring system refined over the past-decade, encompassing both subjective (Qualitative) and objective (Technical) criteria. Forging a partnership with Isuzu Automotive Dealership, Inc. (IADI) with the help of Isuzu Philippines Corporation, CAGI through the said talk was able to consume to about 100 participants composed mostly of sales representatives from Alabang, Rizal, Cavite, and Pasig dealerships. CAGI believes that these sales agents are the front-liners that would best share the message to the customers as they could pinch the importance of the TOTY award. “We knew we had to make this happen since CAGI is the only organization in the country that has been conducting instrumental tests for each new vehicle every year. For us, having the privilege to be named Truck of the Year Philippines was special and we had to relay this to our customers,” said IADI Marketing Manager Pam See. For CAGI, the D-MAX’s win was earned through a cutthroat performance in their technical tests, particularly the actual on track performance, price, safety, and utility. Price, for one, had Isuzu ahead of competition as the brand has always been very competitive in this area, while the same goes with the safety of their vehicles compared to other trucks in the same price range.